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IT'S LIKE DRY JANUARY — ONLY DOPER!

3/20 - 4/20

ANNUALLY

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WHY TAKE A HIGHATUS?

Did you know that research shows taking a short, one-month break from cannabis can significantly sharpen memory, boost attention, and enhance overall cognitive clarity?

 

Inspired by the tradition of abstaining from alcohol during Dry January, Spring Highatus encourages you to take cannabis pause from March 20th through April 20th to give your brain a reset and well-deserved break.

 

Take the Spring Highatus challenge, and rediscover how clear-headed and creative you can feel. Your mind will thank you, and you'll celebrate 4/20 refreshed and renewed!

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PROVEN BENEFITS OF A 4-WEEK CANNABIS BREAK

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Sharper Attention & Focus

Research demonstrates notable gains in attention span and concentration after about 3–4 weeks. Enjoy clearer thinking and a less "foggy" mind.

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Boosted Processing Speed

After a one-month cannabis hiatus, users show improved reaction times and quicker mental processing, helping you feel mentally sharp and responsive.

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ENHANCED EXECUTIVE FUNCTION

Measurably improves organization, including planning, decision-making, and impulse control, leading to easier and more efficient multitasking

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IMPROVED MEMORY
RETENTION

Studies consistently show verbal memory significantly improves after a 4-week cannabis break. Recall words, stories, and details with better clarity and confidence.

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How to Successfully Start Your Spring Highatus

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1. Gather & Store 

  • Collect everything: flower, vape cartridges, edibles, tinctures, and concentrates, as well as lighters, ashtrays, and smoking apparatuses.

  • Lock it away: Consider a timed-lock container (e.g., KSafe), a simple locking storage box or a toolbox with a padlock.

2. Reset Your Space

  • Clean surfaces or shelves where you usually store cannabis products to remove residual smells or reminders.

  • Out of sight, out of mind: Remove visual triggers, replace cannabis products with healthy snacks, or new engaging items (books, games, plants) as visual alternatives.

3. Tell Your Friends

  • Share your plan openly and often. Saying “I’m on a Highatus!” sets clear expectations and helps you commit to your break.

  • Invite friends to join you—making it social can be encouraging, fun, and supportive.

4. Notice The Progress

  • Actively notice and track any improvements you experience—like clearer thinking, better memory, or enhanced focus.

  • Journal about your Highatus journey. Seeing your progress on paper can reinforce your motivation and feel personally rewarding.

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What to Expect During Highatus 

COGNITIVE + BEHAVIORAL MARKERS  

WEEK 1

Initial mental clarity and improved attention begin to emerge. 

 

Mild irritability or restlessness possible as your brain adjusts.

WEEK 3

Quicker thinking, better multitasking, improved planning and decision-making skills.

Stabilized emotions, reduced cravings.

WEEK 2

Noticeable improvement in attention span and short-term memory.

Mood swings and anxiety start decreasing.

WEEK 4

Peak improvement in verbal memory, recall, executive functions and overall cognitive flexibility

Increased creativity, and emotional stability.

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ABOUT

Created by a collective of cannabis enthusiasts and industry insiders, we believe in honoring the plant by recognizing it as a living medicine—one that carries centuries of wisdom, respected by healers, herbalists, and cultures that have long understood its power—a plant with history, purpose, and a role in human wellness that deserves to be seen— and celebrated.

The best part? It all leads up to April 20th—better known as 4/20, the international cannabis holiday. By taking a break, we don’t step away from the culture—we elevate it! When we return from Highatus, we do so with clarity and a renewed appreciation that makes the annual celebration more meaningful, more joyful, and more epic than ever before! ​​

CONTACT US

Thanks for reaching out!

Agenda

Research & Resources To Support Your Highatus

RESEARCH

📚 Relevant Studies

1. Improved Memory

  • Schreiner & Dunn (2012):
    "Residual effects of cannabis use on neurocognitive performance after prolonged abstinence: A meta-analysis," Experimental and Clinical Psychopharmacology.
    https://doi.org/10.1037/a0029117

  • Schuster et al. (2018):
    "One Month of Cannabis Abstinence in Adolescents and Young Adults Is Associated With Improved Memory," Journal of Clinical Psychiatry.
    https://doi.org/10.4088/JCP.17m11977

2. Sharper Attention & Focus

  • Lovell et al. (2020):
    "Cognitive outcomes associated with long-term, regular cannabis use in adults: A meta-analysis," Frontiers in Psychiatry.
    https://doi.org/10.3389/fpsyt.2020.00445

  • Hanson et al. (2010):
    "Residual Effects of Heavy Marijuana Use on Neuropsychological Performance After Prolonged Abstinence," Psychiatry Research.
    https://doi.org/10.1016/j.psychres.2010.01.007

3. Boosted Processing Speed

  • Scott et al. (2018):
    "Association of Cannabis With Cognitive Functioning in Adolescents and Young Adults: A Systematic Review and Meta-analysis," JAMA Psychiatry.
    https://doi.org/10.1001/jamapsychiatry.2018.0335

  • Gonzalez et al. (2017):
    "Speed of Processing Differences in Cannabis Users and Non-users," Drug and Alcohol Dependence.
    https://doi.org/10.1016/j.drugalcdep.2017.08.021

4. Enhanced Executive Function

  • Schuster et al. (2018):
    "Cognitive Improvement After Cannabis Abstinence," Journal of Clinical Psychiatry.
    https://doi.org/10.4088/JCP.17m11977

  • Crean et al. (2011):
    "An Evidence-Based Review of Acute and Long-Term Effects of Cannabis Use on Executive Cognitive Functions," Journal of Addiction Medicine.
    https://doi.org/10.1097/ADM.0b013e31820c23fa

RESOURCES

🌱 Helpful Tools 

Articles & Guides

  • "What Is a Cannabis Tolerance Break?" – Leafly:
    leafly.com/news/health/cannabis-tolerance-break-guide

  • "Taking a Weed Break: Benefits & Tips" – Healthline:
    healthline.com/health/weed-tolerance-break

Online Communities & Forums

  • Reddit’s r/Petioles (Cannabis Breaks):
    A supportive community sharing experiences and encouragement about cannabis tolerance breaks.
    reddit.com/r/petioles

  • SMART Recovery Online Meetings:
    Non-judgmental online support groups for anyone wanting to modify cannabis use habits.
    smartrecovery.org

Habit-Tracking Apps & Tools

  • Habitica – Gamify your habit-building with quests and rewards.

  • Streaks App – Track daily habit progress clearly and visually.

  • Fabulous – Science-based daily routine and habit-building guidance.

Motivational Techniques & Resources

  • The Pomodoro Technique – Break tasks into manageable intervals to enhance productivity and reduce overwhelm.

  • WOOP Method (Wish-Outcome-Obstacle-Plan) – Science-backed strategy to set and stick with goals.

  • James Clear: "How to Build Good Habits & Break Bad Ones" – Practical habit-change tips from the bestselling author of Atomic Habits.

Journaling & Reflection Tools

  • Five-Minute Journal – Daily reflection prompts proven to boost gratitude and positivity.

  • Daylio – Simple mood tracker and journaling app to notice emotional patterns and progress.

Reading & Inspiration

  • "Atomic Habits" by James Clear – Powerful insights and techniques to make habit changes stick.

  • "The Power of Habit" by Charles Duhigg – Understand the science of habits and how to transform them effectively.

© 2025 by LL Brands, LLC

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